Turn Instagram engagement into qualified conversations.
Native Instagram automation on the Graph API: AI auto-replies to DMs, story-mention triggers, comment-to-DM funnels that pull post engagement into private chats, and a unified inbox so your team works from one screen — not the Instagram app.
- Works with both Business + Creator accounts
- Auto-reply to DMs with conversation-aware AI
- Story-mention triggers — react when someone @mentions you in a story
- Comment-to-DM funnel for posts + Reels
- Unified inbox: every IG conversation alongside WhatsApp / email / web chat
Why teams choose Instagram Automation
DM AI auto-reply
Hands off the high-volume FAQ load to AI: shipping queries, opening hours, product availability. Humans take over for sales-grade conversations.
Story-mention triggers
When someone @mentions you in their story, fire an automation: thank them, send a discount code, log the lead. Built-in for both Business and Creator accounts.
Comment-to-DM funnel
Run a giveaway or product drop, ask people to comment a keyword, we DM them automatically + capture them as leads — all without violating IG's spam policy.
Reel + Live message routing
Messages from Reels, Lives, and Stories are tagged in the inbox so your team can prioritise warm leads from cold support tickets.
Influencer-friendly
Built for Creator accounts: separate persona vs the Business account, broadcast windows enforced, follower-only DM rules respected.
Cross-channel identity merging
When a contact DMs you on IG and later WhatsApps you using the same number, both threads merge into one human's profile automatically.
How it works
Connect Instagram
One-click connect via Meta Embedded Signup. We provision webhooks for messages, story mentions, and comments. No manual page-token juggling.
Build your funnels
Drop in keyword triggers for comment-to-DM, configure the story-mention reply template, set the AI's tone for DMs. All visual, no code.
Convert + measure
Watch leads roll in. Reports show DM volume, story-mention conversions, AI vs human reply rate. Tweak based on real data, not guesses.
Questions, answered
What kind of Instagram account do I need?+
A Business account (or a Creator account, with some feature differences). Both must be connected to a Facebook Page — that's a Meta requirement, not ours.
Can I auto-reply to comments on posts?+
Sort of — Instagram doesn't allow public auto-replies to comments (Meta sees that as spammy). What you CAN do is detect the comment and send the user a DM (within IG's allowed window). That's the comment-to-DM funnel — totally policy-compliant.
Do story-mention triggers work for Creator accounts?+
Yes. Both Business and Creator accounts get story-mention webhooks. We auto-reply, log the mention, and surface it in the inbox so your team can engage if the AI's reply isn't enough.
Will this hurt my IG account's reach?+
No. We only use officially-supported Graph API endpoints — no scraping, no automation that violates IG's Community Guidelines. Your account stays in good standing.
Can I broadcast to my Instagram followers?+
Not as broadcast-blast — IG doesn't allow that. You can DM users who've recently messaged you (24-hour window). For wider reach, use sponsored Instagram ads with auto-reply rules wired up to NextAiBot.
Does it work alongside my Facebook Page automation?+
Yes. Most teams run IG + FB together. The same workspace handles both, with shared contacts and a unified team inbox. See the /facebook-automation page for the FB-specific features.
Ready to put Instagram Automation to work?
Start a 14-day free trial — no credit card required. We'll help you connect your channels and configure your first AI flows during the trial at no extra cost.