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Marketing integration · Live

Meta Conversions API + WhatsApp in one inbox.

Send WhatsApp conversion events back to Meta for ad optimisation. Built into NextAiBot; no Zapier glue required for this one.

  • Live -- shipped + in production today.
  • WhatsApp lead from a CTWA ad converts to MEETING_DONE -> CAPI fires Lead event back to Meta.
  • Works inside your white-label workspace -- your clients see your brand, not ours.
Get a 15-min demo See INR pricing

Get help with Meta Conversions API

Tell us your stack -- we'll walk you through the setup or pair you with a sample flow within one business day.

We'll reply on WhatsApp / email within one business day. No marketing without your opt-in — see our privacy policy.

What the Meta Conversions API integration does

Meta's Conversions API (CAPI) is how you tell Meta that a click-to-WhatsApp ad actually converted (lead-qualified, payment-done, etc.) so Meta can optimise the next ad spend against your real downstream events, not just message-clicks. We forward configured events automatically.

How it connects

Configure your Meta Dataset ID + Conversions API access token in Settings. Map which platform events (lead status change, payment-done, etc.) you want forwarded as which CAPI events.

Day-1 flows

What you can ship with Meta Conversions API on day 1

WhatsApp lead from a CTWA ad converts to MEETING_DONE -> CAPI fires Lead event back to Meta.
Lead converts to PAYMENT_DONE -> Purchase event with the INR amount fires.
Optimise next CTWA campaign against the Purchase event rather than message-click.
Setup

Setup — in 4 steps

  1. 1Meta Events Manager -> Datasets -> Create or pick one.
  2. 2Generate a CAPI access token (Settings -> Conversions API -> Generate Access Token).
  3. 3Paste both on our Settings -> Conversions API screen.
  4. 4Map platform events to CAPI events on the mapping screen.

Pairs well with

Google Tag Manager

Frequently asked

Is the Meta Conversions API integration available on every plan?+

Meta Conversions API is available on Growth and Agency White-label plans. Starter (single-channel) doesn't include third-party integrations -- you can upgrade in-app whenever you need them.

Do I pay extra for Meta Conversions API?+

Our integration is free on the plans that include it. Whatever Meta Conversions API themselves charge (API usage, transaction fees, subscription) is billed by Meta Conversions API directly to your account -- we don't mark it up.

How long does setup take?+

4 steps; about 10-15 minutes if you already have an Meta Conversions API account. The longest step is usually generating the API key on Meta Conversions API's side -- the connection itself on our side is one paste.

Can my clients use this on my white-label workspace?+

Yes. The integration sits inside the workspace, so when you provision a client they see the Meta Conversions API option in their Settings under your agency brand. Per-client credentials supported -- your client's Meta Conversions API key, not yours.

What if the Meta Conversions API integration doesn't cover my exact flow?+

Two options: (1) compose with Zapier / Make / n8n for one-off use cases without engineering work; (2) wire our custom webhook firehose to your own backend for complex flows. Both available on the same plans.

Is the integration production-ready?+

Yes -- Meta Conversions API is marked Live, which means it's shipped and in production with paying customers. Standard SLA applies.

Get help with Meta Conversions API

Tell us your stack -- we'll walk you through the setup or pair you with a sample flow within one business day.

We'll reply on WhatsApp / email within one business day. No marketing without your opt-in — see our privacy policy.

Or email info@nextaibot.in · see pricing